General Selectric...

        After the title sequence, the selection screen appears. use 
        the cursor keys to move the highlighted arrow to the item you 
        wish to change, then press the ENTER key to make the change.

        Remember, there are always three (3) networks in "TV Mogul". 
        This screen will allow you to select the keys you will use 
        during the SPECIAL AUCTION. Any of the keys on the keyboard 
        can be used by any of the three players, although the defaults 
        seem to work well. You can toggle the HUMAN/COMPUTER slots to 
        decide which networks you'd like the computer to play.
        
        When you have changed all you care to, press the ESC key to 
        begin the game.
        
        Use the mouse, joystick or keyboard arrows to move the cursor, 
        Enter is like the button, ESC leaves the screen, ? will show 
        available options.
        
        Keys used in bidding:
        
                        Player 1        Player 2        Player 3
        BID UP:         F2              M               Up-arrow
        BID DOWN:       F1              N               Down-Arrow